Improving team performance is one of those phrases that gets thrown around in boardrooms, but in practice it’s far more complex than scheduling a “team building day.” Real improvement comes from understanding how teams are formed, how they function, and how leadership either enables or obstructs their growth. Sometimes interventions help teams reach productivity faster, and sometimes they’re about repairing damage caused by dysfunction or toxic leadership.
A Case Study: When “Team Building” Isn’t the Answer
An Organizational Effectiveness & Development (OED) director at a film and television media company was asked by the EVP of advertising sales to “do some team building” with a department led by a senior vice president (SVP). The EVP’s request was simple: morale was low, stress was high, and he wanted the OED director to fix it.
But after one‑on‑one interviews, the truth emerged. The team itself was highly functional—collaborative, productive, and bonded. What held them together wasn’t dysfunction among themselves, but survival under the abusive management style of their boss.
Employees described:
Excessive hours – 12‑ to 14‑hour days were the norm, with pressure to skip family events.
Personal violations – One employee was called back to work during his mother’s funeral.
Public humiliation – Belittling comments about appearance and protected classes were made openly.
Culture of fear – Team members worried about retaliation for even discussing their experiences.
The EVP’s initial response was chilling: “Don’t demotivate the SVP. We can’t risk losing that revenue stream.”
The OED director faced a dilemma: protect the company’s short‑term revenue or uphold ethical responsibility. He chose the latter. By escalating to HR and legal counsel, he built both a legal case (highlighting harassment risks and liability) and a business case (showing the danger of mass resignations and reputational damage). Only then did leadership act.
👉 Lesson: Team performance isn’t about productivity hacks. It’s about protecting people, holding leaders accountable, and ensuring values aren’t sacrificed for revenue.